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Missguided

Founded in 2009 by Nitin Passi who keeps the belief that “fashion is a right not a luxury”, Missguided is a Menchester-based retailer striving hard to offer customers with the latest fashion the second the trends hit. By involving catwalk looks and the inspirations from celebrities into its products, Missguided has developed huge customer base across the world within a few years and set up the local branches world wide. So far, Missguided focuses on clothing, dresses, shoes and accessories. By operating exclusively online, the retailer manages to give low price for premium pieces. To be one of the leaders in the fashion industry, the online store keeps updating products everyday ahead of its competitors. But Missguided would rather put quality before quantity. It updates blog to inform customers with fresh and vibrant stuff as well as to give handy fashion tips.