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Juicy Couture is a contemporary casual wear and dress clothing seller based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997. It was later purchased by the Liz Claiborne fashion company, and Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span everything from clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.
The line is sold in department stores (Bloomingdale's, Gus Mayer, Lord & Taylor, Bergdorf Goodman, Nordstrom, Neiman Marcus, and Saks Fifth Avenue), as well as Juicy Couture "flagship" stores and boutiques. Currently, there are over 100 Juicy Couture and Juicy Couture Outlet Stores in North America. Juicy Couture is marketed as a high-end clothing line and is aimed at females aged 10–26.