Shinola was founded in 2010 to deliver luxury consumer goods. Selecting Detroit to be its start place, Shinola inherits the precious legacy of manufacturing to be determined to make things that survive through time in both quality and design. So far, the business scope of Shinola covers watch, bicycle, leather good and journal cover. For each business, Shinola applies equal requirement on manufacturing by adopting only premium materials, recruiting talented and meticulous artisans, applying precise assembly. Aside from craftsmanship, Shinola also puts significance on technology. Following steadily the path of technology development, Shinola seamlessly combines quality and functions together to present itself as a state-of-the-art company. With great reputation precedes, Shinola’s excellent products earn places in well-known department stores, specialty stores and fine jewelry retailers. It was 3 years later after its inception that Shinola established its online channel to serve more people conveniently and lift its exposure rate to another notch.