It was the history of fighting against acne and eczema with failure after the crazy applications of both medical treatment and hype-intensive skincare products that made Paula Begoun to look closer to the ingredients and that drove her to access plenty of researches to make her own product that finally saved her face. Out of the wish to help others undergoing the same bitter experience purely, Paula Begoun writes dozens of books. Her sincere and professional analysis of skincare products has earned her the popularity, which led her appearance on pinup TV shows including Oprah, Today and CNN. As what most people requested, Paula Begoun founded her own beauty product brand called Paula's Choice at 1995 for the comfortable purchase of effective-driven skincare products and cosmetics. Along with the inception of the brand, her powerful and scientifically-trained research team has been built up and developing. All the products at Paula's Choice are non-irritating and cover a comprehensive category to help address skin problems and defects. The Australian brand serves globally instead of locally. Paula's Choice is at 1-800-608-574.