Mattel Shop is a toy company founded in 1945 to design, manufacture and market toys for boys and girls of various age as well as family products. Headquartered in 333 Continental Boulevard El Segundo, CA, Mattel Shop delivers toys from popular brands like Barbie, Hot Wheels, Monster High, Polly Pocket, Fisher Price, Disney and more to western countries and opens up a digital network for children to play games online, watch free kids’ video and shop for toys. Forums are set up for children to share experience in games or shopping and to make friends. This is how Mattel Shop gathers popularity all these years. Lower price than that in stores helps children to have fun without costing that much.