LightInTheBox is an online retail communicating with its customers directly by providing their needful products all over the world, especially for main language countries. LightInTheBox started its business in 2007, since then, it has been committed to providing a vast number of lifestyle products. Moreover, LightInTheBox also reduces the prices as far as possible just for the customers’ sake. There are some key categories of products that LightInTheBox always concentrates on, just in order to show its own features. There is still one thing special about the LightInTheBox that it has the special business model to produce customized products so as to optimize its own marketing system.