Guess is an American upscale clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano. Brothers Paul and Maurice Marciano moved to Los Angeles in 1981 and opened their first store in upscale Beverly Hills area. Guess soon began advertising, and later introduced their iconic black-and-white ads in 1985. During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. Guess Factory Store is the outlet of Guess.