Ashford was initially launched in January 1997 among the oldest online retailers and it went online in 1999 led by Rob Shaw. It centralizes in carrying brand name watches including luxury ones up to 70. A wide range of recognized luxury watches on Ashford.com are tested to be authentic and are of a lower price than in stores. Therefore, Ashford.com manages to gather a reputation for integrity and superiority in the world of luxury watches for many years. Men and women would love to purchase watches on its website. Because of this, Ashford entered into a partnership with Amazon.com as soon as it went online. It now introduces luxury jewelry to attract more price conscious consumers who appreciate value and put emphasize on high-quality life.