Cabela's Incorporated is sporting goods reseller and chain founded in 1961 by Dick Cabela. He follows his original intention which is still in use today to make a company specializing in providing outdoor equipment for hunting, shooting, fishing, boating, camping, etc.. By efficient advertising, producing nearly 100 different catalogs per year and providing enduring equipment, Cabela's survives the changing seasons that impact outdoor activities; it then went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001. With more showrooms opened up to provide a truly unique shopping experience and wildlife museums, Cabela's enjoys steady increase in revenue.It also has "Trophy Properties LLC" (a real estate market), "Outdoor Adventures" (hunting and fishing trips), the "Gun Library" (for buying and selling new, used, and collectible firearms), and World's Foremost Bank (the issuer of Cabela's Club Visa credit cards).
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